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Shhh. Listen.

January 11, 2011

How many times do we hear/see that listening is important?  I’ve lost count.  The funny thing is, it really is important to listen.  I found a great post about the Five Things Learned From Twit Stalking Competitors. Lisa Barone provides some great ideas about learning from your competitor.

She mentions her learnings come from checking out the user’s account info, Twitter tools used, conversations, the kind of Twitter user they are and other social media tools used. Some of the thoughts she talks about are things I’ve followed for some time. For example, I do not auto-follow people.  Each time someone follows me, I look at their profile to learn more.  In other words, really listen and look at what’s going on.

It’s so easy to get caught up in the quick answer or automated answer.  But there’s real people and competitors behind these ‘words’.  Learn about the tools she mentions and find those that make sense for you.  Understand the rational behind the analysis of Klout, Twitanalyzer and Twitter Grader. Take the time to listen and learn about what you’re doing before you plan.

Today, Dick Costolo, the CEO of Twitter, announced their long-term vision of the company.  He stated  ‘Twitter is about connecting for a purpose, not just connecting.’ So, listen first and learn.  What is your purpose of social media?

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