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Something else for small business marketing!

November 4, 2010

Wow.  I am continuously amazed at the opportunities that small businesses have for little or no expense when it comes to interactive marketing.

I’ve listed a few of my favorite tools that I currently use and features or applications that I’ll be testing.

Website Tools

WordPress – Probably one of the biggest and best applications out there for small businesses and it’s FREE!!!  There’s a template that should suit every business and countless plugins and apps to help you customize for your needs.  WordPress allows just about anyone the ability to keep their site fresh with content they control.  The best part about WordPress are the plugins.  Here are a few that I’ve found that I’ll be focusing on for 2011:

Wishlist Member – Allows you to create a membership driven site.

WordPress Multi Site Mobile Edition – Uses the Carrington Mobile theme designed for mobile devices when visitors come to any site on your network with a mobile device.


Constant Contact – Starting at $15/month/500 email addresses, Constant Contact is easy to use and includes some great tracking and reporting functionality.  There’s even a great survey tool that also includes a reporting function.  You need a professional email product to keep your communication out of your customer’s spam folder while making you look like the kind of company that deserves their business.

Social Media

Hootsuite – If you haven’t tried it yet, check it out.  It’s a great way to manage your social media accounts as well as quick access to a URL shortener as well as statistics. Did I mention a basic account is FREE?!

Foursquare – With over 4.5 million users now, they’re worth a look to see if it makes sense for you to claim your site.  Check out the tips and comments folks have made while checking into your business.  You’ll also want to look into creating a checkin for any events at your company.  Once again, this FREE tool provides stats that may be helpful in gaining insight into your customers.


Google Analytics – Google Analytics is amazing.  It’s FREE and unbelievable.  Check out their new Content analytics showing you the clicks for each link on each page.

Of course, these are just a few tools and there’s more to talk about, but all of these tools represent a range of interactive marketing tools that small businesses can use for next to nothing.

What about your favorites?  What tools should we be checking out for 2011?

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